TCN Teleconference Series

Summary:
The evidence is clear: price increases result in lower tobacco consumption. Yet many challenges remain for program managers who want to contribute significantly to the policy debate by raising awareness of the public health benefits of raising the price of tobacco products. This webinar will present new tools and tips from state tobacco control managers to support program managers' ability to promote and sustain social norm changes through pricing strategies, in accordance with the Centers for Disease Control and Prevention's (CDC) recommendations.

A recording of the webinar is available. To listen to the call and see the slides, click here.

Agenda and Call Materials:

• Agenda
• TTAC Pricing Strategies Toolkit
• Karen Girard Presentation
  • Raising the Price of Tobacco Talking Points - Oregon
  • Advocacy, Education, Lobbying and Electioneering: Our Role in the Public Policy Change Process (eLearning module for grantees)
• Rachel Iverson Presentation
  • Cigarette Tax Increase Tool Kit – New York State
• Sharon Biggers Presentation

Audience:
The webinar primarily is intended for tobacco control program managers, their staff and grantees, with the understanding that government employees play a specific role to support CDC-recommended policy interventions through education and collaboration.

Learning Objectives:
 
Participants will be able to:

• Apply tools in the TTAC Pricing Strategies Toolkit, including readiness assessment, communications plan, checklist for action, and PowerPoint presentation
• Analyze challenges and lessons learned in states that have created strategies to educate government agencies about the value of pricing strategies to gain support
• Become informed about the importance of collaborating with external partners in coordinated education campaign
• Create awareness of opportunities to become a player in tobacco pricing activities in your state

Speakers:

• Madeleine Solomon, MPH
  Director Community Programs and Policy Initiatives, TTAC
• Karen Girard, MPA
  Program Manager, Oregon Tobacco Prevention & Education Program
• Rachel M. Iverson, MA
  Assistant Director, New York State Tobacco Control Program
• Sharon Biggers, MPH, CHES
  Director, South Carolina Division of Tobacco Prevention and Control

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