TCN Strategies for Smoke-Free Air Policy Implementation
Teleconference Series

We are unable to post a Windows Media Player file of this webinar due to licensing agreements for the advertisements in Karen Gutierrez’s presentation. Please review the speakers’ presentations below. Questions regarding creating mass media video advertisements or about the specific campaigns discussed may be directed to Karen Gutierrez at karen.gutierrez@comcast.net. All other inquiries can be directed to the TCN at tcn@astho.org.

Summary:
Successful smoke-free air laws—their passage and effective implementation—are often dependent on a disciplined, strategic media campaign aimed to raise awareness and influence public opinion. With adequate public education, smoke-free laws become self-enforcing, with the vast majority of individuals and businesses in compliance. Our next Tobacco Control Network webinar will provide valuable lessons learned globally from mass media campaigns that can be applied at the state and local level in the US. In addition, participants will receive an overview of available media-related resources as well as valuable lessons from their peers on the frontlines of state tobacco control programs. This webinar will be of interest to all tobacco control professionals, whether or not they work directly with the media.

Webinar Materials:

• Agenda
• Karen K. Gutierrez’s Presentation
• Jessica Spraggins’ Presentation
• Dawn Berkowitz’s Presentation
• Tim Filler’s Presentation

Learning Objectives:
Participants will be able to:

• Identify promising message strategies for building support for smoke-free laws and motivating smokers to comply with smoke-free laws once implemented.
• Determine appropriate tone for messages based on their goals.
• Increase knowledge of CDC/OSH resources available to assist states and partner organizations with tobacco counter marketing campaigns.
• Gain global and local perspectives on planning, implementing and evaluating various kinds of secondhand smoke campaigns.

Speakers:

• Karen K. Gutierrez
  Director, Global Dialogue for Effective Stop Smoking Campaigns
• Jessica Spraggins
  Health Education Specialist, Health Communications Branch, OSH/Media Campaign Resource Center/Cessation Resource Center
• Dawn Berkowitz
  Chief, Division of Federal and Special Tobacco Control Initiatives Maryland
• Tim Filler
  Consultant, Indiana Tobacco Prevention and Cessation Program

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