FDA launches its first national public education campaign to prevent, reduce youth tobacco use – U.S. Food and Drug Administration. The FDA announced the launch of a national public education campaign to prevent youth tobacco use and reduce the number of kids ages 12 to 17 who become regular smokers. The Real Cost campaign is the FDA’s first of several planned tobacco education campaigns using the new authority granted under the Family Smoking Prevention and Tobacco Control Act, signed into law by President Obama in 2009. Read more here in USA Today. The Real Cost campaign website features the campaign ads and downloadable materials.

FDA issues first orders to stop sale, distribution of tobacco products – U.S. Food and Drug Administration. The FDA issued orders to stop the further sale and distribution of four tobacco products currently on the market. These products are different varieties of bidis manufactured by Jash International. The action marks the first time the FDA has used its authority under the Family Smoking Prevention and Tobacco Control Act to order a manufacturer of currently available tobacco products to stop selling and distributing them. Click here to learn more about the “Not Substantially Equivalent” order issued, and click here to read a press release from the Campaign for Tobacco-Free Kids.

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