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Legal
Research
Reconsidering the legality of cigarette smoking advertisements on television public health and the law
An article in the Journal of Law, Medicine & Ethics examines limitations in tobacco product television, radio, and print advertising and whether existing laws should be interpreted or expanded to ban the commercial depiction of electronic cigarette smoking and shield minors from potentially influential advertising. The authors found that television advertisements for electronic cigarettes result in youth exposure to broadcast images of smoking and are potentially dangerous, as youth are unlikely to distinguish between electronic cigarettes and tobacco cigarettes. Findings from the article argue for more strict regulations on commercial portrayal of smoking behavior, including that of electronic cigarettes. Click here to view the study abstract.
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State
Jury backs 1 of 6 claims in lawsuit against Big Tobacco in Kanawha County (WV)
Mass litigation filed against Philip Morris, Lorillard, R.J. Reynolds, American Tobacco Co., and Brown and Williamson came to a close when jurors sided with tobacco companies in a case involving hundreds of West Virginia smokers. The jury concluded the cigarette companies were not guilty on claims of negligent design testing or manufacturing and a failure to warn smokers regarding the dangers of smoking; however, the plaintiffs were able to prove that ventilated filter cigarettes sold between 1964 and 1969 were defective, leaving the potential for smokers affected by these products to file individual claims. The plaintiffs’ attorney estimates that after this verdict, approximately 100 of the 700 individual claims will go to trial. Click here to learn more.
Leading health groups urge state AGs to investigate R.J. Reynolds' new magazine ads for Camel cigarettes
Leading public health organizations are urging the state Attorneys General to investigate R.J. Reynolds’ new major advertising campaign for its Camel Crush cigarettes. The advertisements for Camel Crush cigarettes have appeared in at least 24 magazines over the past three months, marking the first time R.J. Reynolds has advertised a cigarette brand in magazines since 2007. The Campaign for Tobacco-Free Kids, Legacy, American Cancer Society Cancer Action Network, American Heart Association, and American Lung Association have asked the Tobacco Committee Co-Chairs of the National Association of Attorneys General to investigate the campaign as a violation of the Master Settlement Agreement. This marks an opportunity for state and local advocates to point out the continued marketing efforts of big tobacco and call for measures, including funding for tobacco prevention and increased tobacco taxes, to counter those efforts. Click here to read more.
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