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Lorillard discusses menthol business: Director of investor relations talks company's outlook on menthol
A recent interview with Lorillard Tobacco Company’s Director of Investor Relations Bob Bannon provides an industry perspective on the issues surrounding the use of menthol in cigarettes. In the interview, Bannon describes the upcoming FDA decision on menthol, the possible effects of banning menthol cigarettes, and the company’s recent launch of non-menthol cigarettes. Bannon says that while it is difficult to predict the FDA’s actions, any action they take must be based on scientific evidence, which the company believes indicates that menthol cigarettes are no different from regular cigarettes in terms of health effects or public health impact. The company also thinks that a full ban on menthol cigarettes is unlikely, and that implementing one would result in unintended consequences like increased contraband tobacco trade and a resulting decrease in tobacco tax revenue. Click here for more details.

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