Smoking prevention campaign saving billions in smoking-related care
Results from a study assessing the cost effectiveness of the truth® campaign, the nations’ largest youth prevention campaign, show that the campaign was not only economically efficient to implement but also saved society billions in averted health care costs. The study was conducted by researchers from the Johns Hopkins Bloomberg School of Public Health and utilized standard methods of cost and cost-utility analysis. They compared the costs of the campaign to the absence of the campaign. Even the most pessimistic analysis study showed that the $324 million spent by the American Legacy Foundation to develop, disseminate, and evaluate the intervention was recouped and still saved society money in avoided health care expenditures. The study’s findings suggest that the expansion of the truth® campaign would be an excellent public health investment. Click here to read more. Click here to read an abstract of the study in the American Journal of Preventive Medicine.

Using Best Practices – Practical Lessons in Building and Sustaining Comprehensive Tobacco Control Programs  
The Center for Disease Control and Prevention’s Office on Smoking and Health (OSH) and the Tobacco Technical Assistance Consortium (TTAC) have created a new distance learning tool, based on the updated Best Practices for Comprehensive Tobacco Control Programs, to assist states in understanding how to develop and implement effective comprehensive tobacco control programs. The training content is available online in streaming format and can be accessed by clicking here; it is also posted on the TTAC website on the Products and Tools page. 

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