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Youth
Prevention
Research
MMWR — Racial/Ethnic
Differences Among Youths in Cigarette Smoking and Susceptibility
to Start Smoking — United States, 2002–2004
Findings from the National Survey on Drug Use and Health (NSDUH) indicate that
cigarette smoking varied widely among racial/ethnic subpopulations in addition
to the major populations of you ages 12-17 years. To view the article,
click here.
New study finds tobacco industry 'prevention' ads
don't work and encourage kids to smoke
A new study in the American Journal of Public Health found
that the tobacco industry’s ads to prevent youth smoking
are ineffective. Furthermore, the study revealed that the
ads targeted at parents actually encourage kids to smoke.
Among 10th and 12th graders, higher exposure to the parent-targeted
ads was positively associated with stronger approval of smoking,
stronger intention to smoke, lower perceived harm of smoking,
and a greater likelihood of having smoked in the past 30
days. Click here for
the abstract.
New study finds tobacco marketing more than doubles
odds of children smoking, shows need for congress to grant
FDA authority over tobacco
A study published in the journal Archives of Pediatrics
and Adolescent Medicine provides evidence of the powerful
influence of tobacco marketing on young people. The study
found that exposure to tobacco marketing, including advertising,
promotion and cigarette sample, and pro-tobacco media depictions
more than doubles the odds that children under the age of
18 will become tobacco users. Additionally, such marketing
and media depictions lead children who already smoke to smoke
more heavily, increasing the odds of progression to heavier
use by 42 percent. Advocacy groups, such as the Campaign
for Tobacco-Free Kids are calling for legislation from the
FDA to crack down on such marketing. To read the Campaign
for Tobacco-Free Kids’ press release, click here.
No proven programs to help teens quit smoking
A new review in The Cochrane Library reveals that
there is no solid evidence about how to help adolescents
quit smoking once they have started. Because one-third of
smokers smoke their first cigarette before age 14 and almost
90 percent before age 21, most studies have concentrated
on prevention, instead of cessation. The study reviewed the
relevant literature and found two studies that failed to
show that nicotine-replacement therapy impacts quit rates
in youth and nine studies showing mixed results with other
forms of motivation to quit. Overall, the review demonstrates
a lack of best practice in the area of youth cessation tactics.
Click here for
the press release.
The more you smoke, the more you’re likely
to drink, research concludes
A new study in the journal of Alcoholism: Clinical & Experimental
Research reveals the connection between youth smoking
and alcohol. Looking at data on the smoking and drinking
practices of nearly 75,000 subjects ages 12-20, the study
revealed a correlation between adolescent smoking and alcohol-use
disorders. Researchers speculate that young people who smoke
cigarettes may be more prone to have their brains ‘primed’ for
alcohol addiction. Click here for
more information.
Parental rules and monitoring of children's movie
viewing associated with children's risk for smoking and
drinking
Researchers at Dartmouth Medical School found that
children ages 9-12 whose parents do not allow them to watch
R-rated movies were 40 percent less likely to consider using
cigarettes or alcohol than those children with more permissive
parents. Results are published in the November 2006 issue of
the journal Pediatrics.
Click here to
view the abstract.
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National
American Medical Association families launch $500,000
national grassroots campaign to make youth-rated movies
smoke-free
Armed with a $500,000 grant from the American Legacy Foundation, the American
Medical Association (AMA) Alliance will launch a nationwide campaign to reduce
youth’s exposure to the depiction of smoking in movies. The campaign will
lead a parent-to-parent grassroots initiative to make future movies rated G,
PG, and PG-13 smoke-free. There are plans to develop the Screen Out! Parent’s
Guide to Smoking, Movies, and Children’s Health, which provides parents
with the facts about smoking in movies and its impact on youth smoking in the
U.S. Click here for
the American Legacy Foundation’s press release. To access a list of smoke
free movies, as specified by AMA, click here.
New Infect truth campaign gives young people “digital
viruses” to spread the truth
The American Legacy Foundation’s national youth smoking
prevention campaign launched its newest advertising installment- Infect truth.
The campaign includes new TV and print executions, in addition
to an interactive component through its website to spread
the truth about tobacco use and addiction. Click here for
the press release. To learn more about the campaign’s
interactive features, click here.
Green eggs and spitless tobacco?
R.J. Reynolds
is test-marketing its new product, Snus, a flavored, scentless,
spitless tobacco product in two cities: Austin, Texas and
Portland, Oregon. A newspaper ad that reads, “Use
it in a car, in a house, in a bar,” sounds like a Dr.
Seuss rhyme scheme and some direct mail beckons, “Be
the first one of your block to try it,” further indicating
that children are the target. Click here to
read more.
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International
Shops that sell cigarettes to minors face tobacco
sale ban
New legislation in the United Kingdom will be put into effect specifying that
any shops which are caught selling cigarettes to children will be banned from
selling any tobacco products. Additionally, the government will raise the age
at which tobacco products can be purchased from 16 to 18. Health ministers are
hoping to restrict children’s access to cigarettes and enact this legislation
soon. Click here for
more information.
Cigarette ‘kiddie packs’ outlawed
Shortly after their introduction, split packs will no longer
be allowed in Australia. The packs were introduced earlier
this year by Dunhill cigarettes, a luxury brand of cigarettes
made by the British American Tobacco (BAT) company. The
design allowed young smokers to split the pack, in addition
to cost, helping to defer the rising cost of cigarettes.
Tobacco representatives explained that the packets were
aimed at the younger smokers who like the idea of a smaller,
more compact package, an idea inspired by Apple’s
iPod. However, the Austrailian Competition and Consumer
Commission have ruled that the packs breached the Trade
Practices Act. BAT has agreed to remove them from store
shelves. Click here to
read more.
Whiff of tobacco firms on net
Thousands
of videos of sexy smoking teens are appearing on the popular
internet site YouTube.com. A global authority on tobacco
marketing, Professor Simon Chapman, of the School of Public
Health at Sydney University, is accusing the tobacco manufactures
of posting the clips. A search of the word ‘smoking’ on
the YouTube site returns over 27,000 videos, including those
of young women smoking while partying, talking, or simply striking
seductive poses. Each day 100 million video clips are viewed
on the site. Professor Chapman plans to investigate the issue
further with help from a federal grant. Click here to
read more.
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