| Youth
Prevention
Research
Teens’ experiences of and attitudes towards
addiction and smoking cessation
A study published in Health Education Research conducted
qualitative interviews of 16 to 19 year old friendship pairs
to explore their understanding of their smoking and attitudes
towards quitting and cessation support. Most regarded themselves
as smokers but few thought they were addicted. Many were interested
in quitting but this was not a priority. Perceived barriers
to quitting related primarily to habitual and social aspects
of dependence including friends' smoking, the smoking culture
at work or college, stress and boredom. Few were interested
in nicotine replacement therapy or cessation services, which
they felt belonged to the world of older addicted smokers.
The most effective quitting strategy was thought to be will-power.
The authors conclude that traditional cessation services are
therefore in their current form unlikely to appeal to older
adolescents and that services aimed at this age group need
to be grounded in their understandings of smoking and the
social factors which support smoking. Click
here to view the abstract.
Impact of home smoking rules on smoking patterns
among adolescents and young adults
An article in the April issue of Preventing Chronic Disease
found that household smoking rules are a type of anti-tobacco
socialization that help deter adolescents from smoking. The
influence of household smoking rules seems to extend beyond
adolescence into the young adult years among people who continue
to live at home with their parents, grandparents, or foster
parents. Click
here fore more information on the study.
Adolescents intensely react to fear messages
According to research conducted by the Missouri School of
Journalism’s Psychological Research on Information and
Media Effects Lab, adolescents react more intensely and emotionally
than young adults to anti-tobacco commercials that contain
vivid images depicting damage to the lungs caused by smoking.
Click
here for more information.
Variable affecting self-reported exposure to pro-tobacco
messaging
The Spring 2006 issue of Social Marketing Quarterly
contains an article on the use of the National Youth Tobacco
Survey to test whether race/ethnicity, gender, and grade influence
self-reported exposure to pro-tobacco messages among youth.
Click
here to view abstract.
Impact of anti-industry ads on high-risk teens
A study reported in the February 2006 issue of Health
Education Research shows that anti-industry messages
are a promising strategy for preventing smoking among both
high- and low-risk adolescents. Click
here to view abstract.
Evaluation of antismoking ads finds those focusing
on youth suffering works
A study published in a recent issue of the American Journal
of Public Health found that ads focusing on young victims
suffering from serious tobacco-related diseases elicited disgust,
enhanced anti-industry motivation, and reduced intent to smoke
among all conduct-disordered adolescents. Ads showing counterindustry
and industry ads did not significantly lower smoking intention.
Authors of the study advise campaign sponsors to first pilot
test ads before airing. Click
here for more information.
Newspaper coverage of youth tobacco issues
An article in the March 2006 issue of Health Communication
examines messages being conveyed to the public and policymakers
through coverage of tobacco issues focused on youth. Data
illustrate that the approach is newsworthy but suggest that
youth-focused issues garner little commentary coverage. Click
here to view the abstract.
Influence of friends, family, and older peers on
smoking among elementary school students
An article in the March 2006 issue of Preventive Medicine
found that low-risk students in grades 6 and 7 are at significantly
greater risk of smoking if they attend an elementary school
with a high prevalence of smoking among senior students. Click
here to view the article.
Retail tobacco outlet density and youth cigarette
smoking
An article in the March 2006 issue of the American Journal
of Public Health found that retail tobacco outlets were
disproportionately located in neighborhoods characterized
by social and economic disadvantage. In addition, youths in
areas at the highest 75th percentile in retail tobacco outlet
density were 13% more likely to have smoked in the past month
compared with those living at the lowest 25th percentile.
Click
here to view the abstract.
Effect of retailer inspections on sales of tobacco
to youth
An evaluation of Indiana's Tobacco Retailer Inspection Program
found that randomly selected retail outlet inspections are
associated with increased sales restrictions to youth. The
researchers conclude that strong tobacco sales regulations
and enforcement will reduce illegal sales of tobacco products
to minors. Click
here to view the abstract.
Development of smoking media literacy scale for adolescents
A study conducted by the University of Pittsburgh School of
Medicine and published in the Archives of Pediatric and
Adolescent Medicine indicates that teens who view ads
and other forms of media in a more analytic fashion would
be less likely to smoke than those who do not. The researchers
developed a smoking media literacy scale that measured teens’
ability to analyze and evaluate messages as well as the motivations
and tactics behind ads and other mass media portrayals of
tobacco. Click
here for more information.
Peer influence, images of smokers, and beliefs about
smoking among preadolescent nonsmokers
An article in the May issue of Social Development,
examined whether perceived peer influence is related to the
image of a typical smoker among preteen nonsmokers, and whether
this image is associated with beliefs about the effects of
smoking. The researchers found that perceived peer influence
was related to the image of a typical smoker, whereas the
image was related only to the beliefs about harm caused by
smoking. Click
here to view the abstract.
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Resources
Smoke Free Movies launches ad campaign
Smoke Free Movies, a project of the University of California,
San Francisco, has started a series of print advertisements
in the Daily Variety and other print publications.
The ads target major movie studios and their use of smoking
characters in their PG-13 films. To view the ad, click on
See the ad at this
link.
ANR announces new Young Adult section on website
Americans for Nonsmokers' Rights announced a new "Young
Adult" page to the "Target Populations" sections
of its web site. The web
page provides resources, key industry documents, and action
items.
NCI bulletin on flavored cigarettes
A bulletin from the National Cancer Institute on the use of
flavored cigarettes to lure young smokers is available here.
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International
Canadian website exposes retailers who sell tobacco
to minors
A region in Canada is now posting the names and locations
of retail outlets that have been found guilty in the last
six months of selling tobacco to a person under 19. The site
is part of a comprehensive strategy intended to deter retailers
from selling tobacco to youth. Click
here for additional information. To view the latest update
of retailers who have been convicted of selling tobacco to
a person under 19 in the last six months, go directly to the
website here.
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National
Kick Butts Day recognized throughout the country
Youth around the country stood up to tobacco on April 5th
in recognition of Kick Butts Day. Sponsored by the Campaign
for Tobacco-Free Kids, the day is an annual celebration and
focuses on youth leadership and activism in the fight against
tobacco use. More than 2,000 events took place in all fifty
states. The theme for this year’s activities was the
recognition of the number 1,200, which is the number of Americans
who die every year from diseases caused by smoking and exposure
to secondhand smoke. Click
here for more information.
CVS implements procedures to reduce sales of tobacco
to minors
CVS Corporation has reached an agreement with 42 states and
the District of Columbia to implement procedures that will
reduce the sales of tobacco to minors. Under the agreement,
CVS will check the identity of any person who looks younger
than 27 attempting to buy tobacco products, will no longer
use self-service displays or vending machines to sell tobacco
products, and will train its employees on state and local
laws regulating tobacco sales. An independent monitor must
also be hired to check compliance at 5,400 CVS stores nationwide.
The agreement is similar to settlements reached by state authorities
with other retailers such as 7-Eleven, Wal-Mart and Walgreens.
Click
here for more information.
Morph photos help teens stop smoking
Cancer experts with the Roswell Park Cancer Institute found
a unique way to get teens to think about the future effects
of smoking. The computer program morphs the teens’ photo
to show how they will look 40 years from now if they continue
to smoke. Click
here for more information.
SAMHSA data shows decreases in youth tobacco use
According to the Substance Abuse & Mental Health Services
Administration (SAMHSA), past month tobacco use declined in
the United States between 2002-2003 and 2003-2004 for persons
12 or older, from 30.1 to 29.5 percent. The only states with
increases were California and Kansas. Click
here for more information.
College students smoking hookahs in increasing numbers
Whereas hookahs used to be viewed as exotic delivery systems
for marijuana and hashish, college students are smoking them
more often, viewing them as a healthier alternative to smoking
cigarettes because they indulge less frequently. Click
here for additional information.
Disney challenged on Marlboro connection and smoking
in its youth-rated movies
A full-page ad in Variety taken out by the University
of California-San Francisco’s Smoke Free Movies project
challenges Disney's tobacco record and its 2004 pledge to
reduce tobacco on screen. According to Stan Glantz, director
of the project and medical professor at UCSF, Disney has one
of the worst tobacco records in Hollywood, shares Philip Morris
USA's ad agency, and fails to stem smoking in kid-rated films
from its Touchstone and Miramax units. Click
here for more information.
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States
Alabama:
Alabama youth campaign to make city restaurants
smoke-free
The Youth Empowerment Program, a part of Alabama’s Partnership
for a Drug-Free Community, has assembled a group of teen advocates
to push for smoke-free restaurants in Madison, Alabama. The
program is sponsored by a grant from the state Department
of Health. Click
here for more information. (free registration required)
Florida:
University of Miami sponsors unique awareness
program for youth
The University of Miami Department of Medical Education is
sponsoring a tobacco awareness program for community youth
called, “They’re Rich, You’re Dead.”
The program includes allowing youth to witness what the doctors
witness in terms of the suffering and early death caused by
tobacco use. The program also informs youth that tobacco companies
have manipulated them through ads and promotions, even though
they have known for over 40 years that their product is highly
addictive and lethal. Click
here for more information.
Indiana:
Sale of tobacco to minors down in Indiana
Indiana’s Tobacco Retailer Inspection Program found
that the rate of retailers selling cigarettes to minors decreased
from 40% in 2000 to just over 12% in 2004. Click
here to view a press release from Indiana Tobacco Prevention
and Cessation.
Iowa:
Iowa youth demonstrate cost of tobacco
Just Eliminate Lies (JEL) was the theme of a two-day youth
summit in Iowa, where the focus was on the importance of increasing
Iowa’s tobacco tax and the impact of tobacco use on
Iowans. At a local shopping mall, 1,200 shoes were displayed
to signify how many American die every day from smoking. For
more information click here.
Mississippi:
Mississippi students warned about flavored
tobacco
Sandra Shelson, executive director of The Partnership for
a Healthy Mississippi, recently explained to more than 300
students at Central Elementary School how the tobacco industry
is using their love of sweets to lure them into using tobacco
products. A partnership mascot, Terrance the Rat, told the
kids that tobacco companies must get new customers to replace
the ones who die. Click
here for more information.
Montana:
Montana employee recognized for refusing
to sell tobacco to a minor
Caught “doing the right thing,” Shannon Roberts,
an employee of Kum & Company in Havre, Montana, received
a $100 gift certificate. Her name was drawn by the Montana
Department of Public Health and Human Services from a pool
of clerks. The program, “Reward and Reminder,”
promotes compliance with the state’s youth access to
tobacco law. Click
here for more information.
New York:
NYC high school students smoking less
According to data obtained from a joint survey done by the
New York City Department of Health and Mental Hygiene and
the New York City Department of Education, smoking rates among
high school teenagers has declined 36% (from 18% to 11%) since
2001 and 52% (from 23% to 11%) since 1997. The decrease in
teenage smokers correlates with a decline in adult smokers
and is attributed to both an increase in the cigarette sales
tax, health education and awareness programs and the Smoke
Free Air Act. The citywide survey of public high school students
showed that 1 in 3 white students smoke, compared with 1 in
10 Hispanic students, and 1 in 15 black students. The survey
also found that Staten Island's teens are far more likely
to smoke than youth in the other boroughs of New York City.
The full report is available online here.
Staten Island youth create films to prevent smoking
A group of students in Staten Island were recently honored
by a local hospital for four short films they created that
show how cigarettes can affect smokers and the people around
them. Click
here for more information.
North Carolina:
North Carolina teens smoking less
The 2005 North Carolina Youth Tobacco Survey shows that teen
smoking in the state has declined by a third since 1999. According
to the survey, the high school smoking rate was 20.3 percent
in 2005, down from 27.3 percent in 2003, and the middle school
smoking rate was 5.8 percent in 2005, down from 9.3 percent
in 2003. This translates into about 27,000 fewer high school
and middle school smokers. These findings may be a result
of a recent increase in the cigarette tax from $0.05 to $0.30
per pack. Click
here to view a press release from the North Carolina Health
and Wellness Trust Fund.
North Carolina mock legislature debates tobacco bill
At the annual Youth Legislature Assembly, a three-day event
held in Raleigh, North Carolina, attendees had to the opportunity
to conduct a mock debate on bills related to a variety of
issues, including tobacco use. The event is in its 36th year
and is sponsored by the state Youth Advocacy and Involvement.
Click
here for more information.
North Carolina students voice opinions regarding school
board smoking policy
Peer educators from North Pitt High School in North Caroline
performed a demonstration during a county Board of Education
meeting in order to encourage the adoption of a tobacco-free
schools policy. Click
here for more information on the demonstration.
Ohio:
Ohio youths speak out against tobacco
Teen members of the Perry County, Ohio “Keeping Our
Kids Away from Tobacco” (KOKAT) Coalition hoped to go
national with their message recently after winning a trip
to New York City from a competition organized by the anti-tobacco
group called PROJECT SUSO (Stand Up, Speak Out). Click
here for more information.
Pennsylvania:
Pennsylvania high schools’ anti-tobacco
ads to be aired on MTV
Students from Gwynedd Mercy Academy and Norristown High School
will see their 30-second tobacco prevention commercials on
MTV this year. The ads are aimed at educating the public on
the dangers of tobacco use and the manipulation tactics used
by the tobacco industry. Click
here for more information.
Washington:
National conference on teen smoking held
in Seattle
More than 200 national tobacco prevention leaders gathered
in Seattle last week for Access 2006, a national conference
convened to create innovative and effective new strategies
to reduce youth access to tobacco products. Among the key
insights coming out of the conference was an intriguing one:
current anti-smoking messaging could have the unintended consequence
of increasing underage youths' interest in smoking. Click
here for more information.
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