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Youth
Prevention
Research
Kids don’t think tobacco is addictive
Results of a project that included 20 months of tobacco education
for families involved with two HMOs in the Northwest U.S.
were published in the July/August edition of the American
Journal of Health Promotion. Surveys to evaluate knowledge
and attitudes of the 10-14 year old participants indicate
that ¼ of the youth believed that smoking was not addictive
and that smokers could quit easily. The study also found that
over the course of two years, some specific attitudes changed
for the worse, including the belief that smoking can help
a person feel more comfortable in social situations. The authors
noted that positive views of smoking and cigarettes were more
prevalent in homes in which parents were less involved and
less communicative with their children. They also found a
correlation between positive attitudes and having a smoking
parent, despite the verbal message parents relayed about smoking
and tobacco use. Click for more information on the study
findings and for the American
Journal of Health Promotion website.
Cigar use more prevalent among teens
Using data from the National Youth Tobacco Survey 1999-2000,
researchers found that 14% of males and 6% of females reported
current cigar use. The study, published in the the American
Journal of Public Health (Am J Public Health. 2005;95:995-99),
determined that youth use of cigars is related to their low
cost. The average cost of a cigar is $0.72, and cigars often
have a low excise tax compared to cigarettes. Analysis of
the data indicated that increasing the price of cigars by
$0.10 could reduce total use (male and female) by 3.4%. Click
for full
study information.
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National
Tobacco ads eliminated from school magazines
The New York Attorney General and the National Association
of Attorneys General reached an agreement with tobacco companies
and two major magazine publishers to eliminate advertisements
for tobacco products from the pages of magazines distributed
to schools. The magazines, Time, Newsweek, Sports Illustrated
and People, will be in tobacco-free format by the beginning
of the school year. A group of students in New York investigated
the tobacco ads in middle and high schools and discovered
that as many as 70% of schools had magazines with tobacco
ads in them. Click for the Attorney General’s press
release.
7-Eleven reaches agreement to reduce underage tobacco
purchases
In a recent agreement with Attorneys General from 49 states
and the District of Columbia, 7-Eleven, Inc., which sells
more cigarettes than any other retailer in the country, has
agreed to make it harder for underage people to purchase tobacco.
The 7-Eleven “Assurance of Voluntary Compliance”
(AVC) incorporates “best practices” to reduce
sales to minors, which were developed by the Attorneys General
in consultation with researchers and federal tobacco control
officials. Previous similar multi-state AVCs cover BP, Exxon
Mobil, Rite Aid, and Walgreen stores. The requirements of
the agreement include instructing clerks to ask for a government
issued photo ID for any person under age 27 attempting to
purchase tobacco and educating employees about the legal restrictions
on tobacco sales and the important health-related reasons
for laws that restrict youth access. They have also agreed
to not place tobacco signs next to products popular with minors,
to ban vending machines for tobacco, and to remove outward-facing
window signs for tobacco within 500 feet of schools or playgrounds.
These standards will be required in the nearly 2,000 stores
operated by 7-Eleven, Inc., and the company will encourage
its 4,000 franchise holders to follow the same procedures.
Click for more
information.
State anti-tobacco ads reduce youth smoking
A study published in the July issue of the Archives of
Pediatric and Adolescent Medicine reports that state-sponsored
anti-tobacco advertising is effective in preventing kids from
smoking and changing their attitudes about tobacco. This is
the first research study to control for non-state advertising
when looking at media effects on youth. Researchers used survey
data from more than 51,000 students in the 75 largest U.S.
media markets. The results show that youth exposed to state
anti-tobacco ads are less likely to smoke, to think they will
smoke in the future, or to believe their friends smoke. The
more exposed youth are to the ads, the more likely they are
to perceive smoking as addictive and harmful. Click to view
a press
release from the Campaign for Tobacco-Free Kids regarding
the study. Click to view the abstract.
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Resources
Candy-flavored cigarette resource available
The American Lung Association has issued a Tobacco Policy
Trend Alert and Call for Action against candy-flavored cigarettes.
The article includes the history and marketing of candy-flavored
cigarettes, the impact of candy-flavored cigarettes on youth
smoking, examples and details on state and federal legislative
solutions with sample legislation banning, and advertisement
examples. Click to view the report.
A recent study by Dr. Gary Giovino, director of the Tobacco
Control Research Program at New York's Roswell Park Cancer
Institute, demonstrated that 20% of 17- to 19-year-old smokers
have tried one or more varieties of flavored cigarettes in
the past 30 days, while only 6 percent of adult smokers had.
This information leads many to believe candy-flavored cigarettes
are designed and marketed to younger populations.
The federal government has joined several state governments
by considering the regulation of flavored cigarette sales,
including a ban on the products. The regulation is part of
the bill that would also give the Food and Drug Administration
regulatory power over tobacco products. States considering
a ban on the products include Connecticut, Illinois, Minnesota,
New York, North Carolina, Texas and West Virginia.
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States
Several states show marked decreases in youth smoking
rates
Delaware state officials determined that youth smoking
rates have decreased by about half in recent years across
the state. The current smoking rate for 11th graders is at
18%, down 45% since 1998. Eighth graders reporting smoking
are down 52% to a 12% rate. Click for the press
release.
Results of a statewide survey of over 130,000 students in
grades 6-12 in 435 schools show that Indiana youth in all
grades are smoking less. The rate decrease is most likely
a result of education and prevention programming in the state,
including a student run program called VOICE and programs
targeting the sale of tobacco to minors. Click for more
information.
Washington Governor Christine Gregoire and Secretary of Health
Mary Selecky recently announced that smoking among Washington
youth has dropped by about half since the launch of the state
Tobacco Prevention and Control Program in 2000. That translates
into approximately 65,000 fewer youth smokers statewide and
13,000 youth who will be spared an early death. For more information,
contact Mike Boysun at 360-236-3671 or mike.boysun@doh.wa.gov.
Smoking among high schoolers in Wisconsin has decreased from
38% to 21% over the past 5 years, amounting to about 45,000
fewer youth smoking in the state. Click for more information
on Wisconsin’s
youth smoking rates and anti-smoking campaign.
California and Hawaii show high rates of compliance
on sale of tobacco to minors, while Kansas launches initiative
to tackle underage sales by retailers
At 94.5%, Hawaii can boast one of the best rates
of compliance with underage youth sales regulations in the
country. Only 12 out of 200 stores in Hawaii were found to
sell tobacco products to underage youth. The rate of noncompliance
has decreased significantly (from 44% to 5.5%) since the state
began tobacco prevention and control programming in 1996.
Click for additional
information.
According to California’s 2005 Youth Tobacco Purchase
Survey (YTPS), illegal sales of tobacco to minors in the state
have fallen by more than 26% in the past 10 years. Click for
additional survey results.
Kansas has launched a new initiative, “It’s Everybody’s
Business,” a partnership with tobacco retailers, health
officials, law enforcement, school and city officials. The
program intends to provide education on the laws and their
importance to the health of Kansas teens. Click for more information
on the program.
Kansas store clerks did not meet the Federal established target
of 80% carding of those who are underage; the state had a
38% failure to card rate. As a result they will spend $2.3
million over the next 2 years to reach the compliance rate.
The funds will be used to develop educational materials and
training programs for merchants and increased enforcement
throughout the state to keep businesses aware of the laws.
Click for more
details.
Mississippi:
Mississippi offers faith-based grants for tobacco
education
The Partnership for a Healthy Mississippi has awarded over
60 grants to churches and faith-based organizations across
the state to run summer camps and provide tobacco education
to youth. The awards are part of its Faith-Based Initiative
and offer grant money, informative resources and prizes for
youth participants. Click to access more
information.
Vermont:
Vermont launches program to shield young children
from smoke
The Vermont Department of Health has launched a new anti-smoking
to shield young children in the state from cigarette smoke.
Brochures regarding the hazards of secondhand smoke will be
provided to parents and grandparents. In addition, the state
has provided grants to 21 local anti-smoking groups to help
them with various activities such as car washes and information
booths. Click for more information on the campaign.
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