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Use of Rick Stoddard
Ad Series for Quitline Promotion – 11/2/06
Q: Has anyone used the Rick Stoddard ad
series (from MA and available through
the MCRC) for Quitline Promotion? If so, what were the results?
Any tips?
A:
- Kansas: The Kansas Tobacco Use Prevention
program used these spots in 2004 and 2005. There are several
spots, but we picked the four we thought were most appropriate
and effective due to financial restraints. Rick was in Wichita
during the middle of the campaign for the 2004 tobacco summit
in November. He was very recognized while out in the public
and well received in the school functions he attended. This
was all before the American Cancer Society took over the
Quitline so there are no numbers to support how the ads
effected the number of calls.
- Rhode Island: Rhode Island used the Rick
Stoddard ad series a few years back. The results were very
good. The ads made the quitline ring. The personal testimony
of what happened in their lives and the reality of how a
person struggles with the physical and emotional pain, the
gruesome treatment, and the suffering endured is very moving
to say the least.
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