Larry Elmore is the Program Manager for the New Mexico Department of Health’s Tobacco Use Prevention and Control program.

Mr. Elmore has 21 years of Public Health experience in a variety of disciplines: alcohol and tobacco policy with an emphasis on environmental strategies and advocacy, sexually transmitted diseases, DWI, HIV/AIDS prevention, syringe exchange, and emergency preparedness planning.  He also has extensive experience in forming and mobilizing community coalitions to address health issues. 

After graduating from high school he worked in various factories in the Deep South and mid-West.  His experiences working in very hazardous and toxic jobs in a paper mill, plastic pipe manufacturing plant, mobile home assembly line and construction sites helped motivate him to complete college and focus his life’s work on health, environment and social justice issues.

He is a graduate of Louisiana Tech University with a major in Psychology and General Studies Science.

Danny McGoldrick is Vice President for Research at the Campaign for Tobacco-Free Kids.   The Campaign’s mission is to promote policies and programs that prevent kids from smoking, help adult smokers quit, and protect everyone from secondhand smoke.   Mr. McGoldrick’s Research Department conducts secondary and primary research to support the advocacy and communication efforts of the Campaign. The research focuses on message development and testing for communications, monitoring public opinion, policy analysis, and producing information on tobacco industry marketing practices and their effects.  The results are used in the development and refining of Campaign strategies and tactics, as well in the creation of fact sheets, briefing papers, and media materials.

Mr. McGoldrick also provides support and technical assistance to the states as they design and implement comprehensive tobacco prevention programs and pursue tobacco policy change.  In this role, he and his department have developed numerous materials on the need for these programs and policies, as well as on their key components and effectiveness.  In addition to consulting with state advocates and health departments on these issues, he has provided testimony in state legislatures and public hearings and appears often in the media.

Now in his twelfth year at the Campaign, Mr. McGoldrick has more than twenty years of experience conducting marketing and communications research.   He received a Bachelor of Arts in Political Science from the University of Georgia and a Master of Arts, also in Political Science, from Michigan State University.

Mark Pertschuk is a consultant with particular expertise in public health policy, building effective grassroots movements and networks, and strategic planning and communications for advocacy organizations and campaigns.  He is the past President and former Executive Director of Americans for Nonsmokers’ Rights (ANR) and the American Nonsmokers’ Rights Foundation (ANRF) in Berkeley, California (1986 – 2007).  From 1987 to 1990, Mark initiated and led the grassroots campaign to ban smoking on commercial airline flights in the United States.

Mark has served as a consultant, trainer and facilitator for numerous organizations and campaigns, including the Interfaith Alliance, TURN (The Utility Reform Network), the Campaign For Tobacco-Free Kids, and the California Department of Health Services.  Mark served as a mentor and trainer in the Robert Wood Johnson Foundation’s Developing Leadership in Reducing Substance Abuse program from 2003 to 2006. 

Mark has lectured extensively at conferences and universities, including the Ninth World Conference on Tobacco and Health in Paris, the keynote address at the Third California Conference on Hispanic/Latino Tobacco Control, and Stanford University.  Mark has several publications including an article on the international tobacco industry in Le Monde Diplomatique (1997); a peer-reviewed article on preemption in firearm, alcohol and tobacco policy in the Journal of Public Health Policy (1998); and Solutions to Community Alcohol Problems:  A Roadmap for Environmental Prevention, a unique guide to reducing community alcohol problems through environmental prevention and policy development(2005).

Mark is a graduate of Oberlin College and The American University, Washington College of Law, and a member of the California Bar Association.

Terry Reid received a Master’s of Social Work from the University of Washington. He joined the Washington State Department of Health as Director of the Tobacco Prevention and Control Program in March 2001. Terry brought nearly 25 years of experience in state and local public health program and policy development when he became Director.  Before joining the Tobacco Prevention and Control Program, he worked with the Department of Health in developing the Public Health Improvement Plan.  From 1979 to 1994, he managed and developed substance abuse and HIV/AIDS programs for the Tacoma-Pierce County Health Department. With his leadership, Washington’s Tobacco program has helped make significant reductions in youth and adult tobacco use.

Mikelle Robinson has been the Program Manager for the Tobacco Section of the Michigan Department of Community Health since 2000.  From 1990-2000 she worked as a public health consultant and then unit manager for the Tobacco Program. Mikelle Robinson worked in local public health for five years prior to working at the state level.  She holds a Masters Degree in Public Health Education from Central Michigan University.

Current affiliations: Americans for Nonsmokers' Rights board member, currently serving as V.P. of the Board; and Tobacco Control Network, currently serving as Chair-Elect.